Apr 8, 2004
The first-prize winners of the 2003 I2P International Competition were featured in the April 8 issue of the journal Nature:
"Sitting on a London bus, Donna Winderbank-Scott and two other medical students from Imperial College London dreamt up a device that may one day help millions of asthma patients. The motivation? A £1,000 (US$1,800) prize awarded to the best one-page business idea submitted to Imperial's Ideas Challenge.
"With colleagues Vanh Dang and Rachel Hames, Winderbank-Scott went on to win Imperial's New Business Challenge (£25,000) and the Idea 2 Product international business-plan competition at the University of Texas at Austin (US$10,000), which also earned them a coveted spot in MOOT CORP, the 'World Cup' of business-plan competitions, also at the University of Texas."
Powell, K. Special Report Glittering prizes: Entrepreneur contests spark innovation and provide a practice run for start-ups. Kendall Powell sizes up the competitions., Nature, Vol. 428, pp. 676-677, 2004.
Read the article on Nature's website.
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